{"id":1510,"date":"2024-04-26T11:12:20","date_gmt":"2024-04-26T15:12:20","guid":{"rendered":"https:\/\/modafoca.josedone.com\/?post_type=works&#038;p=1510"},"modified":"2024-06-14T10:05:57","modified_gmt":"2024-06-14T14:05:57","slug":"casa-mella-russo","status":"publish","type":"works","link":"https:\/\/modafoca.josedone.com\/es\/works\/casa-mella-russo\/","title":{"rendered":"CASA MELLA RUSSO"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1510\" class=\"elementor elementor-1510\" data-elementor-post-type=\"works\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56976b96 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"56976b96\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-568b5edb e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"568b5edb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-266ed307 elementor-widget elementor-widget-image\" data-id=\"266ed307\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1534\" src=\"https:\/\/modafoca.josedone.com\/wp-content\/uploads\/2024\/04\/MDFC_WEB-PORTFOLIO_CASAMELLARUSSO-scaled.jpg\" class=\"attachment-full size-full wp-image-2663\" alt=\"\" srcset=\"https:\/\/modafoca.josedone.com\/wp-content\/uploads\/2024\/04\/MDFC_WEB-PORTFOLIO_CASAMELLARUSSO-scaled.jpg 2560w, https:\/\/modafoca.josedone.com\/wp-content\/uploads\/2024\/04\/MDFC_WEB-PORTFOLIO_CASAMELLARUSSO-300x180.jpg 300w, https:\/\/modafoca.josedone.com\/wp-content\/uploads\/2024\/04\/MDFC_WEB-PORTFOLIO_CASAMELLARUSSO-1024x614.jpg 1024w, https:\/\/modafoca.josedone.com\/wp-content\/uploads\/2024\/04\/MDFC_WEB-PORTFOLIO_CASAMELLARUSSO-768x460.jpg 768w, https:\/\/modafoca.josedone.com\/wp-content\/uploads\/2024\/04\/MDFC_WEB-PORTFOLIO_CASAMELLARUSSO-1536x921.jpg 1536w, https:\/\/modafoca.josedone.com\/wp-content\/uploads\/2024\/04\/MDFC_WEB-PORTFOLIO_CASAMELLARUSSO-2048x1227.jpg 2048w, https:\/\/modafoca.josedone.com\/wp-content\/uploads\/2024\/04\/MDFC_WEB-PORTFOLIO_CASAMELLARUSSO-18x12.jpg 18w, https:\/\/modafoca.josedone.com\/wp-content\/uploads\/2024\/04\/MDFC_WEB-PORTFOLIO_CASAMELLARUSSO-1568x940.jpg 1568w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" style=\"width:100%;height:59.92%;max-width:2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d740aa4 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6d740aa4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5457fa18 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5457fa18\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2e9026ac e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2e9026ac\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32d230e uk-child-width-1-1 noDark elementor-widget elementor-widget-button\" data-id=\"32d230e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Client<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5da47b9a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5da47b9a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34cdd477 uk-child-width-1-1 noDark elementor-widget elementor-widget-button\" data-id=\"34cdd477\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Services<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ca5b51 elementor-widget elementor-widget-text-editor\" data-id=\"54ca5b51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Branding<br \/>Packaging<br \/>UX \/ UI Design<br \/>Interior Design<br \/>Art Direction<br \/>Photography<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d8cdcea e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1d8cdcea\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f847192 uk-child-width-1-1 noDark elementor-widget elementor-widget-button\" data-id=\"4f847192\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Industry<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ae6c4c elementor-widget elementor-widget-text-editor\" data-id=\"64ae6c4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Art &amp; Culture<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ac9881b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3ac9881b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e487a2f uk-child-width-1-1 noDark elementor-widget elementor-widget-button\" data-id=\"1e487a2f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Team<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-354c60ea elementor-widget elementor-widget-text-editor\" data-id=\"354c60ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Team Lead<\/strong><\/p><p>Ian Victor<\/p><p><br \/><strong>Project Management<\/strong><\/p><p>Laura Gabriela Guti\u00e9rrez<\/p><p><strong>Storyteller<\/strong><\/p><p>Rafael de los Santos<\/p><p>-Poteleche<\/p><p><br \/><strong>Art Direction<\/strong><\/p><p>Ian Victor<\/p><p><strong>Design<\/strong><\/p><p>Cindy Adames<\/p><p>Mar\u00eda Alicia Pe\u00f1a<\/p><p>Micaela Castellanos<\/p><p>Jorge Gonz\u00e1lez<br \/><strong>Motion Graphics<\/strong><\/p><p>Ian Victor<\/p><p>Ashly Zabala<\/p><p><br \/><strong>Architect \/ Interiors:<\/strong><\/p><p>PIIAU<\/p><p>Arq. Emilio Olivo<\/p><p>Arq. Rosa Juli\u00e1n<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59d7d6f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"59d7d6f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37ba2ee3 elementor-widget elementor-widget-page-title\" data-id=\"37ba2ee3\" data-element_type=\"widget\" data-widget_type=\"page-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"hfe-page-title hfe-page-title-wrapper elementor-widget-heading\">\n\n\t\t\t\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n\t\t\t\t\t\t\t\t\n\t\t\t\tCASA MELLA RUSSO  \n\t\t\t<\/h2> \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b6ddc9 elementor-widget elementor-widget-heading\" data-id=\"71b6ddc9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Branding that is a history-infused cultural journey.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-567f028d elementor-widget elementor-widget-text-editor\" data-id=\"567f028d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Casa Mella-Russo is a private, non-profit art center that opens its doors in the heart of the Colonial City of Santo Domingo, housed in a colonial building that combines a living architectural experience with a cultural space featuring the private art collection of its owner.<\/p><p>\u00a0<\/p><p>When we were introduced and understood Altagracia Mella-Russo&#8217;s vision, both as a center housing her collection and as a vibrant space connecting the memory of the Colonial City\u2019s past and present with the culture and art of our country, we had a clear starting point to tell this unique story.<\/p><p>\u00a0<\/p><p>The restoration of the house itself and the history it revealed led us to dive into deep research into the beginnings of printing in the Dominican Republic. The records we found in the National Archives served as a source of inspiration for creating a unique alphabet that would represent the distinctive character of Casa Mella-Russo.<\/p><p>\u00a0<\/p><p>As our starting point, the identity system highlights its architectural and flexible functional qualities, allowing us to communicate the multiple roles of a lively and dynamic cultural center like this one. We also designed a series of seals used according to the levels of communication, ranging from commercial, institutional, and secondary seals.<\/p><p>\u00a0<\/p><p>Once again, we had the good fortune to collaborate with our architect friends from PIIAU, who always elevate everything they touch.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b357069 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5b357069\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3e8a3fa3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3e8a3fa3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element 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